{"id":7989,"date":"2023-12-06T10:36:49","date_gmt":"2023-12-06T15:36:49","guid":{"rendered":"https:\/\/www.goco.ca\/?p=7989"},"modified":"2023-12-06T16:54:28","modified_gmt":"2023-12-06T21:54:28","slug":"poor-voip-and-video-performance-its-not-just-bandwidth","status":"publish","type":"post","link":"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/","title":{"rendered":"Beyond bandwidth: unlocking superior VoIP and video performance"},"content":{"rendered":"<p><span data-contrast=\"auto\">More than ever, companies are relying on cloud-based <\/span><a href=\"https:\/\/www.goco.ca\/unified-communications\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">VoIP, <\/span><span data-contrast=\"none\">video<\/span><span data-contrast=\"none\"> and collaboration applications<\/span><\/a><span data-contrast=\"auto\"> across their workforce. Having high-quality communication services is crucial to both employee productivity and customer experiences.<\/span> <span data-contrast=\"auto\">However<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">some organizations <\/span><span data-contrast=\"auto\">frequently experience <\/span><span data-contrast=\"auto\">the pain of technology-induced reliability and performance issues<\/span><span data-contrast=\"auto\">, such as <\/span><b><span data-contrast=\"auto\">d<\/span><\/b><b><span data-contrast=\"auto\">ropped calls, stalled meetings and poor voice quality<\/span><\/b><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">While investing <\/span><span data-contrast=\"auto\">in more bandwidth <\/span><span data-contrast=\"auto\">may <\/span><span data-contrast=\"auto\">seem like a solution, <\/span><span data-contrast=\"auto\">delivering always-available cloud-based communications is a complex task<\/span><span data-contrast=\"auto\"> that requires more than just <\/span><span data-contrast=\"auto\">adding bandwidth capacity<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Don\u2019t (just) blame bandwidth for your poor video performance\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">UC applications like voice and video are more sensitive to performance issues than many other Software as a Service (SaaS) apps, including those for team collaboration (messaging, sharing) and data storage. <\/span><span data-contrast=\"auto\">UC<\/span><span data-contrast=\"auto\"> apps can suffer from:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Latency\u2014the short delay between one person speaking and another hearing the voice;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Packet loss, when small units of data are missing, resulting in periods of silence or <\/span><span data-contrast=\"auto\">a<\/span> <span data-contrast=\"auto\">robotic-sounding<\/span><span data-contrast=\"auto\"> voice;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">And jitter\u2014scrambled or garbled voice caused by data packets arriving out of order.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As UC usage increases, network traffic and bandwidth use also escalate\u2014and so does the potential for these performance problems.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The real-time nature of UC applications makes them particularly sensitive to connection issues. As you work to understand the reasons for poor UC performance, consider<\/span><span data-contrast=\"auto\"> the following<\/span><span data-contrast=\"auto\">:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Do you have enough bandwidth<\/span><\/b><span data-contrast=\"auto\"> to meet your updated needs? More importantly, are you using it efficiently? Purchasing additional bandwidth may help, but it\u2019s a partial solution<\/span><span data-contrast=\"auto\">. Increasing bandwidth alone is usually expensive without necessarily improving overall performance. How you are using that bandwidth may be the key.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Is your network optimized for the cloud?<\/span><\/b><span data-contrast=\"auto\"> Many organizations have <\/span><span data-contrast=\"auto\">quickly adopted<\/span><span data-contrast=\"auto\"> UC applications without readying their networks for digital transformation. Conventional networks <\/span><span data-contrast=\"auto\">follow the hub and spoke model: a central data center is the hub to which all branch offices or sites are connected (via the spokes). In this configuration, WAN networks pull all traffic, even traffic destined for the cloud, through that central hub before connecting to the internet. This indirect route, controlled by traditional routers and site-to-site WAN connections, is not always cost-effective when call quality and uptime are business or service-critical.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Does your network prioritize voice and UC traffic at the application layer?<\/span><\/b><span data-contrast=\"auto\"> Because the internet delivers all traffic more or less indiscriminately, there\u2019s no inherent quality of service (QoS). With QoS, typically delivered over traditional networks like MPLS, you decide what and how traffic is prioritized to ensure predictable service. Without QoS, UC apps delivered over the internet are done in a \u201cbest effort\u201d manner, leading to uneven availability. As noted above, voice and video traffic are highly susceptible to latency and jitter, so application prioritization is critical.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<h2 aria-level=\"1\"><span data-contrast=\"none\">Take control of voice and video quality with SD-WAN\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.goco.ca\/sd-wan\/\"><span data-contrast=\"none\">Software-Defined Wide Area Networking (SD-WAN)<\/span><\/a><span data-contrast=\"auto\"> is a technology that <\/span><span data-contrast=\"auto\">businesses are using to help optimize their networks for cloud applications like UC. SD-WAN is a virtual WAN architecture that connects users directly to the internet to reach cloud-based apps instead of routing through a data <\/span><span data-contrast=\"auto\">center<\/span><span data-contrast=\"auto\">. Removing this step increases speed, agility and the ability to scale up quickly<\/span><span data-contrast=\"auto\">,<\/span> <span data-contrast=\"auto\">allowing<\/span><span data-contrast=\"auto\"> for much more efficient <\/span><span data-contrast=\"auto\">bandwidth use<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">It <\/span><span data-contrast=\"auto\">also <\/span><span data-contrast=\"auto\">provides high-quality voice and video for better communication with employees and customers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Integrating SD-WAN with your UC applications <\/span><span data-contrast=\"auto\">improves explicitly<\/span><span data-contrast=\"auto\"> performance on several fronts:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li><b><span data-contrast=\"auto\">Application-aware routing:<\/span><\/b><span data-contrast=\"auto\"> SD-WAN can intelligently prioritize traffic on your network or over different links using quality of experience (QoE) policies determined by your detailed business requirements. For example, you may delegate VoIP or video application priority to specific locations or users over others.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Control and visibility:<\/span><\/b><span data-contrast=\"auto\"> SD-WAN solutions use a single dashboard to offer visibility into all the applications on your network. Among other benefits, this control panel enables you to set up automated rules to recognize and prioritize critical applications like voice and video.<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Better reliability: <\/span><\/b><span data-contrast=\"auto\">Multiple redundant network connections in your SD-WAN network provide<\/span><span data-contrast=\"auto\"> failover and business continuity protection. If your primary line fails, the network <\/span><span data-contrast=\"auto\">automatically switches<\/span><span data-contrast=\"auto\"> your most important traffic to an alternate or secondary wired or wireless LTE connection.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Automation and agility:<\/span><\/b><span data-contrast=\"auto\"> Many SD-WAN solutions offer network self-healing, network design<\/span><span data-contrast=\"auto\">, and scalability tools, using policies and machine learning to monitor and adjust data paths actively <\/span><span data-contrast=\"auto\">for critical applications.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<hr \/>\n<p>RELATED<br \/>\n<strong><a href=\"https:\/\/www.goco.ca\/blog\/sd-wan-benefits-top-7-advantages-for-multi-location-companies-goco\/\">SD-WAN Benefits: Top 7 Advantages for Multi-Location Companies<\/a>\u00a0<\/strong><\/p>\n<hr \/>\n<h2 aria-level=\"1\"><span data-contrast=\"none\"><br \/>\nAssess your network needs and find the right solution\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Don\u2019t let unreliable VoIP and video experiences undercut your efforts. You need to understand exactly why you\u2019re running into problems so you can find the right fix, the first time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By improving and streamlining your communication systems, you can benefit all levels of your operations. Your IT teams will have more time to focus on other projects, and everyone will have more confidence in planning and executing day-to-day tasks.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As the l<\/span><span data-contrast=\"auto\">eading <\/span><span data-contrast=\"auto\">multi-carrier provider in Canada, GoCo will ensure your <a href=\"https:\/\/www.goco.ca\/sd-wan\/\">SD-WAN<\/a> implementation delivers efficiency, security, scalability, <\/span><span data-contrast=\"auto\">agility<\/span><span data-contrast=\"auto\"> and simplified management, resulting in <\/span><span data-contrast=\"auto\">a <\/span><span data-contrast=\"auto\">greater network <\/span><span data-contrast=\"auto\">for the<\/span><span data-contrast=\"auto\"> uninter<\/span><span data-contrast=\"auto\">rupted <\/span><span data-contrast=\"auto\">performance<\/span><span data-contrast=\"auto\">\u00a0of your cloud-based apps<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-contrast=\"auto\">Request a demo to discover and try the SD-WAN capabilities for your business.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"custom-btn btn btn-tertiary\" href=\"https:\/\/www.goco.ca\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span class=\"btn-tx\">Book a demo<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than ever, companies are relying on cloud-based VoIP, video and collaboration applications across their workforce. Having high-quality communication services is crucial to both employee productivity and customer experiences. However,\u00a0some organizations frequently experience the pain of technology-induced reliability and performance issues, such as dropped calls, stalled meetings and poor voice quality. While investing in more [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":7990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[56,46,57,55],"acf":{"blog_summary":"Have you ever had annoying issues like calls dropping or fuzzy voices during video chats? These common issues are about more than just a slow internet connection. Read on to discover why blaming bandwidth alone falls short and what you can do to level up your online communication game. Find out how cutting-edge technology such as SD-WAN boosts your internet, making glitchy calls a thing of the past. Dive into the article and learn how to elevate your online communication experience."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond bandwidth: unlocking superior VoIP and video performance | GoCo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond bandwidth: unlocking superior VoIP and video performance | GoCo\" \/>\n<meta property=\"og:description\" content=\"More than ever, companies are relying on cloud-based VoIP, video and collaboration applications across their workforce. Having high-quality communication services is crucial to both employee productivity and customer experiences. However,\u00a0some organizations frequently experience the pain of technology-induced reliability and performance issues, such as dropped calls, stalled meetings and poor voice quality. While investing in more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"GoCo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gocotechnology\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-06T15:36:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T21:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.goco.ca\/wp-content\/uploads\/2023\/12\/722x578_uc_network.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jean-Pierre Tanguay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GoCo_EN\" \/>\n<meta name=\"twitter:site\" content=\"@GoCo_EN\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/\",\"url\":\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/\",\"name\":\"Beyond bandwidth: unlocking superior VoIP and video performance | GoCo\",\"isPartOf\":{\"@id\":\"https:\/\/www.goco.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.goco.ca\/wp-content\/uploads\/2023\/12\/722x578_uc_network.png\",\"datePublished\":\"2023-12-06T15:36:49+00:00\",\"dateModified\":\"2023-12-06T21:54:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.goco.ca\/blog\/beyond-bandwidth-unlocking-superior-voip-and-video-performance\/#primaryimage\",\"url\":\"https:\/\/www.goco.ca\/wp-content\/uploads\/2023\/12\/722x578_uc_network.png\",\"contentUrl\":\"https:\/\/www.goco.ca\/wp-content\/uploads\/2023\/12\/722x578_uc_network.png\",\"width\":722,\"height\":578,\"caption\":\"Poor VoIP and video performance? 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